5 ways to know if your marketing ads are destined to drain your budget or destined for success.
Does your ad engage your prospects? Your ad must have a large heading (approx. 20 pt font) that hits your prospects Hot Buttons. In order to find Hot Buttons, you must answer this question: "Under what circumstances does your typcal prospects start to think about buying what you sell?"
Is your ad unique to your company and your company only? Here's a good way to find out whether your ad is reflecting your company's image. Take one of your competitors logo and slap in on your ad. Does the ad still make sense? If yes, then your ad needs work. Why did your clients choose you? What are the benefits of dealing with your company? It's questions like this that have to be answered with your ad.
Do you have a free or discount offer? Does your ad lower the risk of taking the next step by offering something for free or by offering them a good discount worth pursuing. Remember, the 2 most powerful words in marketing are "free" and "you". Here's a good example for a Laser Eye Clinic. "Call us to receive our free guide "10 things you need to know before getting laser eye surgery".
Does your ad help your prospects make the best possible decision? The purpose of your ad is not to brag about how great you are or how low your prices are--but rather, your job is to simply facilitate the prospect's decision making process, and allow them to feel like they're in control of the decision, based on having enough quantity and quality of information.
Where should you advertise? Here is an accurate way of finding out where you should advertise. Call 50-100 prospects and ask them this simple question "If you were looking to buy [company product or service], where would you first start looking for this product or service?"
